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HSN’s Book on Beauty

Story-Telling is the secret behind the shopping network's success.

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By: TOM BRANNA

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During the past two decades, HSN has moved from a fringe player in the beauty industry to a powerhouse. In that time, HSN has grown from a seller of just a handful of brands to more than 60 and now offers a range of products in a range of categories, includingaolor cosmetics, skin care, hair care, nail care, beauty tools, bath and body and fragrance categories. More surprising, just six years ago, 70% of HSN’s airtime was dedicated tofour beauty brands,” said Olum, who named some of ...

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